Question 1

What CPM rates do podcasts actually get?

Accepted Answer

Podcast CPM rates range from $12 for lifestyle shows to $30+ for finance and business niches. These rates are per 1,000 downloads and vary by ad placement.

Question 2

How many downloads do I need to get sponsors?

Accepted Answer

Most ad networks require 5,000-10,000 downloads per episode minimum. Niche shows with engaged audiences can attract sponsors with fewer downloads.

Question 3

Does Patreon take a cut?

Accepted Answer

Yes, Patreon takes 5-12% depending on your plan, plus payment processing fees. We factor in approximately 12% total fees.

Question 4

How accurate are these estimates?

Accepted Answer

These are based on industry average CPM rates. Your actual revenue depends on your ad network, negotiation skills, and audience engagement.

Question 5

What about other revenue streams?

Accepted Answer

Podcasts can also earn from live events, merchandise, consulting, and affiliate partnerships. This calculator focuses on ads and memberships.

How much can your podcast earn?

Enter your podcast metrics

Everything you need to know